Ariuna Dorsey
Brand Strategist
Writing & Design Samples
Once securing my first PR client, I created a media kit, so I could start reaching out to press and secure coverage for her. She originally had a bio written for her that was on her brand website, but I created a new one, while maintaining the essence of her message.
Client Bio for Media Kit
November 2019
Social Media Graphic
April 2019
Event Flyer
December 2018
When I had a previous social media manager job opportunity, I had to create a mock social media calendar for 30 day. I had to develop a brand aesthetic for their Instagram page which was based on the brand EAP Heat, a heat styling product and tool company. In this, my keywords I kept in mind were: hair, beauty, sleek, and trendy.
Facebook Header
November 2017
Press Release
April 2018
In my PR Writing & Development course, we had to select an on campus organization (WSTU Radio Station) that we created a media kit and marketing materials for. In our different assignments and research conducted, I was able to create an email pitch, an event (music festival) media alert, and press release.
During my previous internship, I was responsible for creating social media content along with other tasks. One major event hosted was "Pink in December: The Pink Awards" where I created all event flyers and social media graphics, secured sponsored donations and vendors, and assisted with talent and media correspondence.
In my Media, Advertising, and Sales course, we had to create a business that a surrounding community (West End Atlanta) could benefit from. My business was called The Prep Agency, which was a consulting agency that provided college prep classes, an employment center, an adult education center and more. This was the header for the Facebook page.
More information can be provided, per request.