Ariuna Dorsey
Brand Strategist
My Resume
PROFESSIONAL ​INFO​​
Ambitious and results-driven strategist with 3 years of experience in executing public relations and marketing campaigns, providing brand strategies, and contributing industry expertise to increase awareness of client brands. Strengths lie in utilizing social media tools and technologies, with a track record of creating and implementing successful social media and digital marketing techniques.
"In order to be
irreplaceable,
one must always be different."
​
[Coco Chanel]
WORK EXPERIENCE​​
Nov. 2019-Present​
Manely Sourced PR
Owner/ Public Relations Manager
Conducts weekly client brand development call/ in-person meetings to create and maintain social media and marketing strategies
Creates digital content and flyers for 3 companies based in Atlanta and Savannah, Ga.
Manages media relations and liaison for press inquiries
Researches and brainstorms execution plans for client newsletter and email marketing, social media, and partnerships
Sep. 2018-
Jan. 2019
Ask April Love PR, LLC.
Brand Strategy Intern
Developed digital marketing content featured on social media platforms
@impactdcd | @theaskaprilloveshow | @AprilLove
Curated content and managed social media page | @ppm_ent
Secured client placement and features on various media outlets @wsturadiostation
Researched and obtained sponsorship from over 10 major brands including : SkinnyPop, African Pride, and Dr. Miracle's
Composed & updated written and digital communications and Public Relations documents including : Electronic Press Kits, One Sheets, and Press Releases
Engaged in weekly client consultations and team meetings
Managed sponsorship and contributed in planning for 2 major events
May 2017-
Jul. 2017
The B Firm PR
PR & Marketing Strategist Intern
Increased brand awareness on social media page by 10% in two months through strategic planning and campaigns | @thebfirmpr
Assisted in event planning, business development meetings and creative brainstorms
Liaison for guests and media for over 5 major events
Secured sponsorship from major companies including: Mielle Organics
Compiled and drafted public relations documents such as Press Releases, Media Alerts, Pitches and Event Listings
EDUCATION
Aug. 2014- Jul, 2019
Clark Atlanta University
Bachelor of Arts, Mass Media Arts
(Concentration: Public Relations)
Relevant Courses Taken:
Multimedia Writing, Reporting, and Storytelling
Mass Communications Research
PR Media Development and Copy Editing
Communication Law
Public Relations Campaigns